A south London pub, The Black Dog, became popular after fans linked it to Taylor Swift's song about ex-boyfriend Joe Alwyn. Staff was surprised by the unexpected attention, leading to an exciting atmosphere with Taylor Swift fans gathering at the pub.
The Taylor Swift Effect was evident as the pub saw a surge in customers due to the reference in her song. Even though there was uncertainty about Taylor Swift visiting, the excitement among fans was palpable, leading to crowded scenes and new plans to accommodate the surge of visitors.
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