Target hit with intense backlash and boycott calls after DEI rollback 'betrayal'
Briefly

Target has faced intense criticism after announcing the termination of certain diversity, equity, and inclusion (DEI) programs, including hiring goals for minority employees. This decision, influenced by the new Republican administration's opposition to DEI practices, has alarmed civil rights leaders and customers alike. Target's past as a champion of DEI since George Floyd's murder and its history of supporting LGBTQ rights enhances the backlash, as many view its actions as a betrayal. Notable figures, including the daughters of one of Target's co-founders, have voiced their discontent with the company's abrupt policy shift.
Target's announcement to end some diversity, equity, and inclusion programs has sparked severe backlash, particularly from civil rights leaders and advocates for marginalized groups.
The company's recent move seems contradictory, given its prior advocacy for DEI initiatives following George Floyd's murder and its historical support for LGBTQ rights.
Following the new Republican administration's stance against DEI, corporations like Target are experiencing pressure to conform, leading to significant public outcry against their changing policies.
Target's unique position as a progressive retailer makes its rollback of DEI commitments especially controversial, drawing ire from both customers and former company leaders.
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