On February 28, consumers are participating in a 24-hour boycott against stores like Target and Walmart that have rolled back their diversity, equity, and inclusion (DEI) programs. This boycott, organized by activist John Schwarz, is a protest against companies prioritizing corporate greed at the expense of social equity. Following pressure from President Trump to eliminate DEI programs at the federal level, activists plan additional boycotts in the coming months, seeking to assert public power over corporate decisions and remind companies of their social responsibilities.
"It definitely does send a political message to these companies that we're watching them and that we're not going to let them get away with abandoning our causes."
"For decades, they have told us that we are powerless, that we have no control, and that this system is too big, too strong, too unshakable. We are going to remind them who has the power."
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