Target's recent announcement to terminate its diversity, equity, and inclusion programs has provoked backlash from various quarters, particularly among Black consumers and social justice advocates. Critics, including Pastor Dr. Jamal Bryant and civil rights attorney Nekima Levy Armstrong, see the decision as a capitulation to political pressure against equity initiatives. Amid calls for a boycott on Black History Month's start, some Black entrepreneurs in Target's supply chain, like Tabitha Brown, argue that such actions may harm Black businesses more than corporate entities, showing a divide in how best to respond to Target's changes.
Tabitha Brown, whose products can be found in various aisles, from books to cooking appliances, asked customers to reconsider boycotting Target. Withholding their dollars, Brown insisted, will hurt Black businesses far more than the corporations that sell their products.
Although Target said one set of its racial-equity initiatives had already been scheduled to conclude, the timing was notable: The move came just days after the White House called for a federal DEI ban.
Civil rights attorney Nekima Levy Armstrong called for a nationwide boycott of the store to begin on the first day of Black History Month.
Target’s critics view the move as a surrender to the new presidential administration's attack on equity programs.
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