"Game Pass has really played a crucial role in enhancing Black Ops 6’s launch by mitigating player hesitations and increasing overall engagement with the game."
"We've really focused on creating a welcoming environment for both longtime fans and newcomers, which is essential as we aim to expand our player base."
"While some see releasing a major title on Game Pass as a lost sales opportunity, we view it as a strategic move to draw in subscribers and increase exposure."
"Game Pass Ultimate and PC Game Pass allow players to enjoy Black Ops 6 as long as their membership lasts, creating a continuous engagement strategy."
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