Activision stated that Call of Duty: Black Ops 6 achieved the highest player engagement metrics in its first month of launch, outperforming all previous COD titles.
In an impressive opening, Black Ops 6 recorded unprecedented numbers for players, hours played, and total matches, setting a new benchmark for the Call of Duty franchise.
Microsoft's Satya Nadella claimed that Black Ops 6 was the series' biggest launch, seeing a record high in day one player counts and unit sales up significantly.
Black Ops 6 became the first Call of Duty game to launch on Xbox Game Pass on day one, boosting subscriber additions but potentially impacting unit sales.
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