"To win this game, you must know what you want, and whether it's a real bargain. That means doing your research now."
"Black Friday is the ideal time to buy items you really want but for which you don't fancy paying full price. That really want bit is important."
"Cheap stuff adds up shockingly fast when you're kidding yourself that it's basically free, so set a limit."
"Good deals are only good deals if you can afford them. One popular price comparison tool is Shopzilla, which lets you search for a product and displays its price at various online stores."
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