Roubaix is not just known for its iconic cycling race; it boasts cultural landmarks like the musée La Piscine, which symbolizes the area's rich heritage.
The team's bold jersey features stained glass windows from the La Piscine museum, embodying their deep-rooted connection to Roubaix and celebrating local culture.
Van Rysel-Roubaix's commitment to cycling reflects their pride in the region, with President Robinet and CEO Pierron, both having personal ties to Roubaix.
This initiative highlights the importance of preserving cycling's legacy in Roubaix while also passing it on to the next generation of cyclists.
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