"I'm incredibly excited to help lead the reboot of the brand I've been a part of for the last 15 years. TPC is a powerful business model which can support brands, retailers, and (most importantly) riders on their cycling journey."
"Elshair quietly negotiated and eventually purchased all the intellectual properties as TPC's demise went public and liquidation was underway. This was strategic as they didn't assume debts and liabilities, enabling a fresh start amid challenges."
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