The Polti VisitMalta cycling team is on the verge of securing private equity investment, which will bolster its budget and aspirations within professional cycling. This funding is crucial for competing against established ProTeams for wild card entries into WorldTour races. Managed by the Contador brothers and Ivan Basso, the restructured team aims to address rising operational costs while capitalizing on high-profile sponsorships that have emerged in the cycling world. This investment aligns with broader efforts in the sport to increase revenue and competitiveness.
Cycling has attracted a series of high-profile sponsors in recent years, including Decathlon, Red Bull and Lidl.
An increased budget would help Polti VisitMalta fight with Tudor Pro Cycling, Q36.5, TotalEnergies and other ProTeams for automatic wild card invitations to WorldTour races.
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