Peloton's new $95 activation fee for used bikes has sparked significant backlash, with customers claiming it devalues their purchases and is overall unfair.
Despite including offers like spare parts credit and steep discounts on shoes, many users feel the new activation fee undermines the value of Peloton bikes.
With Peloton's focus on ensuring a 'high-quality onboarding experience', critics argue that this fee reflects a greedy move rather than an effort to enhance user experience.
As Peloton navigates a tough market landscape, critics highlight that the activation fee may discourage used bike sales and ultimately burden original owners.
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