The new team kit features a light grey short, a stark departure from traditional black, reflecting MAAP's reluctance to follow established trends in pro cycling.
The colors of the jerseys draw inspiration from the Aurora Australis and Saudi Arabian sunsets, illustrating MAAP's connection to nature and commitment to originality.
Oliver Cousins from Maap highlights the brand's authenticity in the face of potential criticism, stating, 'If there are negative responses, at least we've stayed true to what we do.'
By incorporating the light grey 'Shadow' shorts from their consumer line into the pro kit, Maap aims to create a cohesive brand identity that resonates with their audience.
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