The BOA Fit System, initially created by Gary Hammerslag to improve snowboarding, evolved into a revolutionary mechanism that enhances fit and adjustability across various sports.
BOA's commitment to quality over quantity is reflected in their selective partnerships, as they currently collaborate with around 350 brands while turning down 99.9% of inquiries.
The expansion of BOA's headquarters allows for an innovative testing facility where they can create prototype shoe uppers, furthering their pursuit of excellence in product design.
From its inception in snowboarding to expansion into cycling and other sports, the BOA Fit System exemplifies innovation rooted in personal passion and professional expertise.
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