Canyon Bicycles and REI Co-op's partnership will enhance service options for Canyon bikes by expanding access to authorized maintenance at over 190 REI stores by 2025.
Jaclyn Mayer emphasizes that the alignment with REI aims to provide exceptional customer experiences, making it easier for U.S. consumers to get quality service for Canyon bikes.
The partnership raises concerns within the cycling community, as the attractive 20% discount for REI members may negatively impact local bike shops competing for service customers.
With REI serving as a familiar space for outdoor enthusiasts, this collaboration seems likely to create beneficial outcomes for both Canyon and REI while altering local market dynamics.
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