"The rose Jenny Hval conjures on 'To Be a Rose' is bright, atmospheric, and rich with personal meaning, tracing vivid sense memory between past and present."
"Nothing on 'To Be a Rose' is simply what it is; the unreality of hundreds of mouths lighting up 'in synchrony' heightens the lovely sketch of her mother."
In the single 'To Be a Rose' from her upcoming album Iris Silver Mist, Jenny Hval explores the multifaceted nature of the rose scent. The song captures personal memories intertwined with rich sensory experiences, highlighting how a simple fragrance can ignite profound emotions and recollections. Against a backdrop of lush sounds and vivid imagery, Hval reminisces about her mother, linking the essence of a rose to moments of childhood and identity, and highlighting the complexity of perception and memory, particularly through its associations and transformative qualities.
Read at Pitchfork
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