Shoppers buy 36pc less steak as beef prices rise

"Shoppers bought 36pc less steak in recent months as rising prices prompted them to buy less beef. The volume of mince purchased dropped by over 10pc."

"Recent figures from Numerator show that in the 12 weeks leading up to February 22, the volume of beef purchased by shoppers at Irish retail declined by a dramatic 24pc compared with the same period a year earlier."

"This decline in beef purchases coincided with an average price increase of 26pc."

Consumers are facing a 'growth in expensiveness' as a major barrier to purchasing beef. Recent data indicates a 36% decrease in steak purchases and over a 10% drop in mince purchases. In the 12 weeks leading up to February 22, beef volume purchased in Irish retail fell by 24% compared to the previous year, coinciding with a 26% average price increase.

Read at Independent