The implementation of mandatory housing orders for poultry, driven by avian flu concerns, has led to increased scrutiny over the pricing of products labelled as 'free-range.' Shoppers are now confronted with the reality that some poultry previously labelled as free-range are being kept indoors due to health regulations. Despite this, a significant number of consumers continue to support the premium pricing, asserting that these labels represent a commitment to animal welfare and quality, thus making the added cost acceptable for many.
The imposition of mandatory housing orders has sparked debate among consumers about the true implications of what they are paying for, particularly in light of increasing restrictions on poultry housing due to avian flu.
Despite the controversy, many shoppers still justify the additional costs associated with 'free-range' labels, believing they support better welfare conditions even if the specifications have changed.
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