HiteJinro soju is now available at 17 Costco locations across the U.S., with plans to expand to five more California outlets, reflecting Korean culture's growing popularity.
Unlike many spirits, soju is distilled and can vary in flavor intensity, with fruit-infused varieties providing sweetness; it’s popularly enjoyed chilled with Korean cuisine.
The iconic green bottle of HiteJinro soju, adorned with a cute frog mascot, represents a fusion of traditional Korean brewing and modern branding appealing to U.S. consumers.
As South Korean food products increasingly populate stores like Costco, soju stands out, offering an authentic experience for those eager to embrace Korean culinary traditions.
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