Sullivan emphasized that, "It's really cool to be able to go eat at Korean places and get authentic food before a show. It just kind of makes you feel a little bit closer to the culture that you're going to see and celebrate." This underscores the connection between K-pop fandom and the appreciation for Korean cuisine as an integral part of the cultural experience surrounding the concerts.
Atlanta, being a major stop for K-pop concerts in the Southeast, sees an influx of fans, many of whom are eager to experience authentic Korean food, thus boosting local restaurant sales significantly. Restaurant owners are becoming increasingly aware of K-pop's influence on their clientele and are tailoring their offerings to cater to these music enthusiasts.
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