Airbnb is looking into offering luxury services such as personal chefs, massages, and more frequent cleanings to entice travelers away from hotels.
The company aims to launch new services next year to enhance the guest experience and compete with hotels.
Airbnb's CEO mentioned the challenge of convincing travelers who perceive hotels as offering a more consistent experience, with the potential to double Airbnb's size if successful.
Some travelers are opting for hotels over Airbnbs due to factors like additional fees and checkout responsibilities.
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