Why Ginger Beer Pairs So Well With Bourbon - Tasting Table
Briefly

"Find a solid spicy ginger beer to really complement your favorite bourbon (I really like the spice, orange, and vanilla notes in Bundaberg) add citrus juice [like lime] and a mint sprig to turn it into a simple cocktail called a Kentucky mule."
"The slightly softer cousin of ginger beer and one of my favorite simple bourbon serves. Ginger ale really lifts the vanilla notes commonly present in bourbon."
Read at Tasting Table
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