The rise of 19.2-ounce beer cans reflects changing consumer habits, as these larger, convenient cans dominate convenience store sales, accounting for 92% of single craft beer sales.
Customers favor the stovepipe format for its value perception; these larger cans are sold at attractive prices and align with the single-serve buying behavior at convenience stores.
Brewers have transitioned from glass to aluminum cans to meet preferences; aluminum is lighter, prevents light exposure, and is safer for outdoor events.
The shift to 19.2-ounce cans benefits craft brewers by appealing to consumer preferences, ensuring beer freshness, and enhancing convenience during purchase.
Collection
[
|
...
]