The London Beer Tour collection features 16 beers that are inspired by different areas of London, reflecting the city's brewing diversity alongside its transport network. The bespoke label art on the beers incorporates TfL's design heritage, connecting each brewery with its local Tube stations or bus routes.
The partnership between Beer52 and TfL has resulted in a range of beers like the 'Moquette' session IPA and the Blackhorse Beer Mile Pale Ale, each drawing inspiration from specific elements of London's transport system. The collaboration also includes a special edition of Ferment magazine and an exclusive London Craft Beer Tube Map for customers.
Fraser Doherty, CEO of Beer52, emphasized the value of collaboration with TfL, stating that it has provided the brewers with significant inspiration. The specially created Tube Map not only serves as a practical guide for beer enthusiasts but also showcases the creative and innovative spirit of London's breweries, encouraging exploration of diverse neighborhoods.
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