The popularity of craft ales in France is pushing the traditional beer market to adopt British-style pints, with many bars providing 50 cl glasses that are marketed as pints. Although the legal framework allows these non-metric definitions, some bars have been accused of misrepresenting pint sizes, providing less beer than expected, sometimes as low as 37 cl. This has sparked concern among beer lovers in Paris, who have highlighted the deceptive tactics used by certain establishments while navigating the new drinking landscape in France.
Despite what the Brexiteers might say, it's perfectly legal in metric France to advertise a non-metric measurement like a pint, provided the exact amount in a metric measure is displayed somewhere in the bar.
While wine undoubtedly remains popular - beer is gaining ground. In fact, wine and beer are currently neck-and-neck for the most-drunk alcohol in France.
However, a pair of beer aficionados in Paris noticed that some bars were taking advantage of their customers' unfamiliarity with the measure to offer 'pints' in glasses that held much less - sometimes just 37 cl of beer.
Technically a pint works out at 56.8 centilitres, but France seems to have generally agreed that the standard 50cl measure can be classified as a pint.
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