Muschicraft, a feminist beer brand from Vienna, symbolically challenges misogynistic norms in beer culture, empowering marginalized voices through its unique branding and mission.
Sophie Tschannett, the creator of Muschicraft, highlights the male-dominated nature of the beer market, which is often marketed solely to men, ignoring diverse consumers.
With profits supporting feminist initiatives, Muschicraft aims to shatter stereotypes about women and beer, proving that the market can be inclusive and representative.
The label of Muschicraft features a vulva, breaking cultural taboos and sparking conversation around gender politics in the craft beer industry.
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