Consumption data indicates that 15% of consumers drink hard seltzers, while 17% prefer ready-to-drink (RTD) beverages, with younger demographics leaning towards these categories.
Hard seltzer enthusiasts largely favor standalone consumption, although 20% enjoy these beverages as mixers, highlighting a potential growth area for cocktail categories.
Cost significantly influences choices for hard seltzer and RTD drinkers, with the majority considering price a crucial factor in their consumption decisions.
Flavor variety remains a key aspect, with berry and lemonade leading preferences in hard seltzers, while pre-mixed cocktails are the most favored RTD option.
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