Keystone Light is revamping its thematic fishing packaging for its second year, now featuring a refreshed visual identity that includes elements like a lake and fishing lures. The initiative aims to create a standout presence on shelves and is complemented by new merchandise. Consumers have a chance to win exclusive prizes through QR codes on the packaging until April 30, including fishing trips and gear. Marketing manager Allison Miller emphasizes that the brand is focused on providing a smooth and enjoyable fishing experience for fans.
"There's nothing quite like the thrill of slipping on your vest and gearing up to hit the water," said Allison Miller, Keystone Light marketing manager, in a statement. "For two years, Keystone Light has been the smoothest companion on the water and now we're offering fans a new, smooth fishing experience."
Through April 30, Keystone Light fans can scan the QR codes on the beer's new fishing pack to enter two giveaways. Consumers will be entered in the grand prize sweepstakes for an exclusive fishing trip for them and up to four of their buds.
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