Bill Shufelt's journey from alcohol-free living to business began with the realization that non-alcoholic beers needed innovation and a fresh perspective to eliminate stigma.
Consumer surveys revealed that 55% of adults desired better-tasting non-alcoholic beer, confirming Shufelt's intuition that the market was ready for change.
Teaming up with brewer John Walker, Shufelt started homebrewing non-alcoholic beer with a mission to create quality offerings, which eventually led to the successful launch of Athletic Brewing.
Since its launch, Athletic Brewing has established itself as a top choice in non-alcoholic beers, surpassing established brands like Heineken and Budweiser.
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