Germany's beer sales fell by about 0.6%, or 25.8 million liters, in the first half of 2024 compared to the previous year, attributed to factors like bad weather and inflation. The UEFA Euro 2024 football championship hosted by Germany did not provide the expected boost.
Inflation and adverse weather conditions played a significant role in the decline of domestic beer sales in June, the weakest performance since 1993. The German beer industry faced challenges due to rising costs of raw materials and logistics.
The German Brewers' Association Managing Director highlighted that weather fluctuations during the European Football Championships negatively affected business, leading to canceled garden parties. Additionally, there was a notable decline in the sales of popular beer mixes in Germany.
Collection
[
|
...
]