Four Loko, a brand of Phusion Projects, is launching CAMO, a new flavored malt beverage. This product reflects the brand's commitment to bold innovation and cultural connections. Chief Marketing Officer Samantha Catalina highlighted the importance of embracing risk and attracting diverse audiences. The new CAMO flavor also pays tribute to the brand's iconic camouflage design that has been part of their packaging for over a decade. With a strong ABV of 13.9%, CAMO aims to capture the attention of consumers in a crowded beverage market.
"With Four Loko, we are constantly aiming to be more than just a beverage brand by showing up in the wildest corners of our audience's typical daily dose of culture."
"For over a decade, our sales have been leading the FMB market by embracing bold innovation, unconventional marketing, and a risk-taking attitude that delivers results year after year."
"With the launch of CAMO, we're not just introducing a new flavor, we're celebrating Four Loko's continued legacy of reshaping the beverage industry and connecting with our fans."
Collection
[
|
...
]