AIM Architecture's design of BREWTOWN aims to blend the historical craft of beer brewing with Shenzhen's modern spirit. The architecture embodies an immersive experience that illustrates the brewing process through its layout and material choices. Key features include linear corridors and communal areas that symbolize stages of brewing, encouraging movement and interaction among visitors. The incorporation of raw materials and strategic lighting establishes a vibrant atmosphere, further enhancing BREWTOWN's role as a social hub beyond just a brewery.
Through the design of BREWTOWN, AIM Architecture seeks to bridge the rich history of beer brewing with Shenzhen's vibrant, forward-thinking spirit.
The interior narrative reinterprets the brewing process into an architectural language through rhythmic structural repetitions, material contrasts, and a layout that encourages exploration and interaction.
The organization of spaces follows a linear progression, guiding visitors through a sequence of dynamic corridors, open atriums, and communal gathering areas.
The material selection reinforces the conceptual narrative, incorporating brushed stainless steel, warm terrazzo, perforated copper, and textured stucco to reflect the raw and refined aspects of brewing.
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