Bart Watson emphasized that the Brewers Association will focus on being 'ruthlessly member centric,' which involves tailoring their services to meet the specific needs of the craft brewers. His approach is to prioritize the collective voice and interests of small and independent brewers in all decision-making processes, ensuring their concerns and ambitions drive the organization's strategies moving forward.
Watson acknowledged that his leadership style might differ from that of Bob Pease, emphasizing a more collaborative and problem-solving approach. He plans to tap into his extensive experience from his twelve years within the organization, using that insight to adapt and evolve the BA into an even more effective advocate for its members.
With regard to the BA's 'big tent' membership philosophy, Watson discussed the importance of inclusivity while also recognizing the challenges of keeping the organization aligned with its core principles. He believes bringing diverse voices into the membership can enhance the organization's strength, but he will also have to navigate which brewers fit the BA's mission.
Watson identified the biggest opportunity for the Brewers Association as advancing its outreach and support for small and independent craft brewers during critical challenges in the industry. He expressed a strong commitment to addressing the evolving landscape of craft brewing and finding solutions that empower members amid growing competition and changing consumer preferences.
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