"We've been very much focused on the art and the beauty and the flavors and all that has been priority No. 1 for a long, long time. But in order for us to be in this for the long term, we've got to tighten things up behind the scenes on the business front. And Bri just is an absolute master at doing that."
"We have four locations, we have two brands, we have a lot of beers—there's a lot to manage internally. What that does is it keeps Tim from being out on the road, and I think probably the most power of this is the fact that we get to free him to do the work to continue to grow the brand in a really great and passionate way."
Bri Warner, formerly of Atlantic Sea Farms, has assumed the presidency of Portland, Maine-based Oxbow Brewing Company two months into her tenure. This leadership transition allows founder Tim Adams to dedicate more time to representing Oxbow and Rising Tide, which the company acquired in early 2025. Adams emphasizes the need to strengthen business operations behind the scenes while maintaining focus on product quality and flavor. Warner brings operational expertise to manage the company's four locations, two brands, and extensive beer portfolio. Adams has utilized this arrangement to spend time at the Oxbow Beer Garden in Oxford, Maine, engaging with trade partners and consumers. The restructuring addresses a common industry challenge of balancing brand growth with internal management responsibilities.
#brewery-leadership #organizational-management #craft-beer-industry #business-operations #brand-growth
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