AB InBev promotes non-alcoholic beer at Olympics to target health-conscious consumers and adapt to changing market preferences.
No-alcohol beer market shows significant growth rates compared to alcoholic beer segment, attracting both young and older consumers looking for healthier alternatives.
Global brewers like Heineken, Guinness, and Budweiser are investing in non-alcoholic beer variations, while craft brewers are also emerging to cater to health-conscious drinkers.
Consumer preferences are shifting towards healthier drinking choices, seen in declining alcohol consumption among young adults in the U.S.
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