Phil Bannatyne's Cambridge Brewing Company, opened in 1989, set out to reshape America's beer culture, showcasing spiced pumpkin ales and barley wines, yet faced decline as competition and changing demographics shifted consumer habits.
The craft brewing industry has dramatically expanded since the late '70s, increasing from just 89 breweries in 1978 to nearly 10,000 by 2023, highlighting a cultural shift in America's drinking preferences.
Bannatyne stated, 'After a 35-year run, we accomplished our mission,' reflecting on the impact that Cambridge Brewing had on the craft beer landscape amidst growing competition.
Josh Deth, founder of Revolution Brewing, captures the essence of the craft beer movement, stating, 'What better story of the American dream is there than all these breweries?'
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