During the COVID-19 pandemic, alcohol consumption surged, with one in five individuals categorizing themselves as heavy drinkers, driven by stress and isolation. However, as the world emerges from the pandemic, there's a notable shift as consumers increasingly turn to non-alcoholic beverages. This rising trend has led to a boom in the non-alcoholic drink market, with breweries introducing a plethora of options. Despite this growth, many consumers struggle to find satisfying alternatives, risking the potential to revert back to alcoholic drinks when faced with subpar non-alcoholic options.
Numerous studies indicate that alcohol consumption increased during the COVID-19 pandemic, with one in five people identifying as heavy drinkers due to stress and isolation.
Post-COVID, consumers are turning away from alcohol, leading to a boom in the non-alcoholic drink sector with a variety of options available.
The quest for a satisfying non-alcoholic brew can be overwhelming, with many consumers facing disappointments that may drive them back to alcohol.
Some non-alcoholic beers are so poorly received that they risk turning away consumers from seeking alcohol-free alternatives altogether.
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