The imported beer market, particularly Mexican brands, stands out as a promising segment amid the overall challenges faced by the beer industry. A report from Mintel highlights that while growth in the beer category is generally declining, imports have shown remarkable resilience, particularly with a reported 3.6% increase in dollar sales in 2024. Experts, including Brian Sudano and Christal Torres, emphasize the dominance of Mexican brands, which contribute significantly to the import growth, indicating a positive trend in the sector.
"Growth in the beer category is challenging, and the future seems less promising. However, imports are a bright spot, experiencing continued growth compared to other segments."
"Imports overall are dominated by Mexican brands. If Mexican imports continue to grow, imports will continue to grow overall. We expect this to occur."
"Imported beer finished the 2024 year strong with a 3.6%-dollar sales increase vs. 2023, but the segment has been on the rise, with a three-year CAGR of plus 7.2%."
"The success of imports can be attributed to the rising popularity of Mexican Imports, with a three-year CAGR of 7.2%..."
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