The non-alcoholic beer industry has dramatically grown since COVID-19, with major brands introducing NA versions of popular beers. This surge caters to an aging consumer base whose preferences for alcohol have evolved. A tasting panel assessed various classic beers against their NA counterparts, with surprising results revealing the effectiveness of these new offerings. O'Doul's, a pioneer NA beer since 1990, remains relevant but may benefit from a recipe update to enhance its appeal.
"The NA beer industry exploded into an ever-expanding behemoth of choices, as many major brands began releasing NA versions of classic favorites."
"The audience has gotten older, and their tastes and tolerance for alcohol have changed, hence the need for more NA options for past favorites."
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