Founded in 1916, BMW has transformed from manufacturing aircraft engines into a leading luxury automobile brand known for performance and innovation, also owning Mini and Rolls-Royce. The company emphasizes reliability, exemplified by the one million-mile BMW 325i that supports its strong engineering reputation. As it moves towards electric vehicles, BMW seeks to maintain its identity as the 'Ultimate Driving Machine.' Notably, BMW has moved away from spare tires, opting for run-flat tires, allowing for increased trunk space while ensuring performance.
One very special BMW 325i has traveled over one million miles, a testament to BMW's manufacturing and reliability strengths. It was driven on a platform so Mobil, the oil company, could learn about engine wear and tear. After following all of BMW's oil and service schedules, Mobil discovered the vehicle only had 'negligible' wear and tear, another testament to BMW engineering.
When you think about BMW, you often think of luxury, performance, and superior driving. This is a company that has had decades to ensure that its branding sticks. In today's world, BMW is looking to transition toward the electric space without compromising everything that has made it the Ultimate Driving Machine.
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