Barcelona has expanded its brand by opening its first store outside Spain in Tbilisi, Georgia. The 'Barça Store Georgia' aims to bring fans closer to the team. Managed by local businessman David Zakariadze, who has been a fan since childhood, the project took three years to materialize, emphasizing the attractiveness of the Georgian market to FC Barcelona. Following this, Barcelona will also unveil two more stores in Spain, further expanding its retail presence, which currently includes 15 owned stores and six licensed ones.
We are delighted to open 'Barça Store Georgia' in Tbilisi and offer Georgian fans a unique opportunity to feel even closer to the club they passionately support.
The most difficult thing was to convince FC Barcelona of how attractive the Georgian market is. Fortunately, they believed me.
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