Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW's Co-President
Briefly

Our north star has always been creativity. I've been with the event for over 30 years... But what hasn't changed is our focus on creativity.
If your event is overly-siloed, it will be difficult to foster the type of collaboration and creativity that your attendees crave.
Read at Hubspot
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