BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data
Briefly

from Exchangewire7 months ago
Optimizing programmatic bidding minimizes 'digital noise,' reducing campaign carbon footprint. BRAVE's predictive engine filters bid requests by 92%, vastly lowering emissions.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/20/brave-to-lead-the-way-in-sustainability-for-branding-campaigns-using-scope3-data/
Branding campaigns by BRAVE require fewer bid requests, aligning with sustainability. Privacy, contextual targeting ensure effective, eco-conscious advertising without compromising results or privacy.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/20/brave-to-lead-the-way-in-sustainability-for-branding-campaigns-using-scope3-data/
Read at Exchangewire
#brave #scope3 #sustainable-advertising #programmatic-advertising #carbon-emissions
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