The rise of the Pumpkin Spice Latte
Briefly

"The Pumpkin Spice Latte has transcended it origins as merely a seasonal beverage; it has transformed into a cultural symbol embodying the essence of autumn and various societal trends, including femininity and performative culture."
"Suzy Badaracco underscores that the PSL isn't just a drink but rather an entire industry worth $500 million, illustrating how food trends can reflect deeper societal values and collective identities."
Read at www.npr.org
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