"This is the market laid bare, with all of its champagne, ludicrous outfits and obscene excess on brazen display for anyone willing to fork out a wodge on a ticket. That's what reviews of Frieze generally complain about, all the greedy capitalistic knives being stabbed into the heart of their beloved, pure art. But Frieze, and the more refined Frieze Masters, isn't really about art."
"Be warned: by attending Frieze you are inevitably going to see a gargantuan amount of utterly pointless, totally anonymous, immediately forgettable painting. Abstract, figurative, geometric, whatever you want, there is an endless amount of it here, because it sells, and almost all of it sucks. You will see ceramics that look as if they were made by four-year-olds. You will also see some of the absolute best facelifts money can buy."
"The fair is vast, maybe even interminable. The key is to follow your instincts. Look at everything but only stop and consider the stuff that hits you immediately. That's what Frieze is for flexing your art muscles and going with your gut. The fair is divided into sections: Focus, Artist-to-Artist, various curated/themed areas, and then the main fair. Focus is the place"
Frieze operates primarily as a commercial marketplace where selling and market spectacle take priority over artistic innovation. The fair showcases vast quantities of often forgettable painting and ceramics because such work sells. High-end galleries present cosmetically enhanced artists and polished displays alongside more anonymous offerings. Attendance rewards a mindset oriented toward observing deals, social theatre and market momentum rather than seeking aesthetic breakthroughs. The fair’s size can be overwhelming, so selective looking and following immediate instincts is advised. The event is organized into sections such as Focus, Artist-to-Artist, curated/themed areas, and the main fair, each offering different encounters.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]