Older viewers are turning to YouTube. It's recently led me back to some favorite shows
Briefly

In his weekly column, NPR's Eric Deggans discusses his current media habits, particularly focusing on his rewatch of 'Peaky Blinders,' inspired by YouTube's algorithm. Deviating from professional engagements, he explores the effectiveness of targeted content curation in driving viewership. He notes YouTube's significant market share, indicating its role as the most-watched media distributor. Deggans connects these observations to broader trends in media consumption, demonstrating how personalized recommendations influence viewing preferences and highlight shifting patterns in consumption across various platforms.
"These days, I'm in the middle of an extensive rewatch of the most-excellent period mob drama Peaky Blinders... learned my love for star Cillian Murphy..."
"I use my Apple TV streaming unit to call up YouTube on my living room television set. The algorithm serves up links to a wide range of material..."
Read at www.npr.org
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