In 2024, cannabis underwent a substantial shift in global perception, largely due to media, pop culture, and significant events. Documentaries and series, such as Netflix's 'Cannabis Unveiled' and HBO's 'Green Revolution,' emphasize cannabis's legitimacy in wellness and economic opportunities. Social media also plays a crucial role, with platforms like TikTok seeing a 35% increase in cannabis-related content. Celebrities and musicians openly advocate cannabis use, helping normalize it further, while cannabis-themed events celebrate this cultural transition, establishing the plant as a central part of contemporary lifestyle discussions.
The intertwining forces of media, pop culture, and major events drove the transformation in the global perception of cannabis in 2024.
Cannabis has shed its stigma in many parts of the world, with cultural drivers significantly shaping public attitudes and legislative advancements.
Streaming platforms have amplified the shift in cannabis perception, with documentaries and series portraying its benefits and complexities.
A Pew Research study found that mentions of cannabis on TikTok increased by 35% in 2024, showcasing its growing cultural acceptance.
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