"On Prince Street in SoHo, New York, artist Cj Hendry transforms her popular Flower Market installation into a permanent Flower Shop. The small storefront, unveiled on November 10th, 2025, is the artist's first fixed space - a brick-and-mortar expression of her long fascination with turning ephemeral subjects into tactile and enduring experiences. From the sidewalk, Flower Shop presents as a white pavilion framed by polished metal and a scalloped awning. Behind clear panels, hundreds of vividly colored plush flowers line the walls in ordered rows, evoking the dense, chromatic rhythm of a typical New York bodega."
"Visitors to Cj Hendry's Flower Shop are invited to closely inspect the blooms, lean in to study their texture and hue, and make selections for purchase, with each available for $10 USD. The taut canopy above diffuses daylight into a uniform glow, heightening the saturation of reds, yellows, and violets. In cold weather, the enclosure's modest warmth and visual density create a contained world of softness. Every element of the Flower Shop serves the artist's ongoing inquiry into materiality and illusion. Where her earlier Flower Market installations relied on large-scale theatrics, this humble structure distills her approach into a vignette, or an everyday typology reimagined with humor."
"The plush flowers themselves are crafted from textiles and foam, and translate organic fragility into permanence. Arranged in uniform acrylic cylinders, they read as a study in serial form. Each stem is identical in height yet varied in personality. The material consistency of the shop's construction amplifies the idea of repetition as desi"
Cj Hendry opened a permanent Flower Shop on Prince Street in SoHo on November 10th, 2025, marking her first fixed storefront. The shop reads as a white pavilion with polished metal framing and a scalloped awning, its clear panels revealing rows of vividly colored plush blooms. Each bloom is crafted from textiles and foam, placed in uniform acrylic cylinders, and priced at $10 USD. A taut canopy diffuses daylight to intensify color saturation, while the enclosed warmth creates a soft, dense atmosphere. The project translates ephemeral floral forms into durable, serial objects and tests materiality and illusion within an everyday retail typology.
Read at designboom | architecture & design magazine
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