CEO Eric Yuan announced in a company blog post that Zoom Video Communications Inc. will be rebranding to "Zoom Communications Inc." to emphasize an AI-first approach in its corporate communications strategy.
The company’s new AI-first approach is characterized as "taking a federated approach to building AI-centric tools and products that enable you to work happier, smarter, and faster," aiming to improve productivity and efficiency.
Zoom emphasizes its new AI Companion tool, which is designed to minimize time spent on less meaningful tasks and prepare users for meetings by summarizing tasks and drafting email responses.
In the broader context of the industry, major tech firms are investing heavily in AI, with estimates suggesting that Amazon, Google, Meta, and others will invest around $300 billion in AI-related expenditures next year.
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