Mobile is largely a disconnected channel for all organizations, and that's problematic because you wind up with a channel-centric strategy. We want a customer-centric strategy.
We plugged mobile into our intelligence layer. The data behind mobile is compartmentalized...The identity and identifiers around mobile are stitched into a central identity graph. If I want to target people where they are most likely to respond, for the average organization to do that, it's gymnastics. In our platform, it's literally a click of the button.
The consolidated mobile data in the intelligence layer can also be surfaced through Zeta Global's evolving generative AI engine - the Zeta Opportunity Engine, or 'ZOE.' In ZOE, brands can monitor mobile interactions in real-time and review AI-driven insights that inform how to adjust and improve campaign strategies.
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