Adam Mosseri disclosed the upcoming launch of a generative AI editing tool on Instagram that will allow users to change nearly any aspect of their videos easily. This new feature is set to roll out next year and is powered by Meta's Movie Gen AI model, aimed at helping creators realize their ideas more effectively.
Meta’s Movie Gen AI model can create HD videos from text prompts, producing more realistic content than rival models like OpenAI’s Sora. With Instagram incorporating this technology, there’s a strong push to provide users with flexible editing tools that can transform their videos based on simple textual instructions.
Mosseri showcased the capabilities of the generative AI tool in an announcement video, highlighting transformations such as changing outfits and backgrounds, which illustrates a significant advancement in user-generated content. One particularly striking example featured Mosseri being converted into a puppet, highlighting the tool's versatility.
While the evolution of AI video generation, like that of AI image generation, offers exciting possibilities, it also raises ethical concerns, including issues related to digital blackface and disinformation. This reflects ongoing tensions within creative industries as professionals express anxiety regarding the repercussions of AI in their fields.
Collection
[
|
...
]